When I first started online, I wanted to be successful so badly that I bought everything in sight. I spent thousands of dollars on ebooks, courses and coaching programs so I could succeed as quickly as possible.
The shocking thing is that I never even used most of them.
Some of them were excellent products and given enough time and effort, I’m sure they would have worked. By this, I mean taking one program and following it for at least 12-18 months.
But I didn’t do that.
I was trying to achieve all my goals at once so I chased everything
One week my focus was Twitter. The next it was Facebook. Then came Kindle ebooks. Finally it was affiliate marketing.
As you can imagine, I wasn’t successful at anything.
I’m guessing that I’m not the only one who does this. Maybe you’re hoarding stuff you bought ages ago that you’re hoping to “get round to” someday?
I know a lot of my clients do this.
Whenever I speak to them they tell me the same thing. They buy a ton of “stuff”, sign up for this course or that one and then forget all about it, leaving themselves no wiser but a few thousand dollars poorer.
Why is this?
There’s no doubt that the internet is full of opportunities and temptations. The problem is that most people try to run before they can walk and then fizzle out long before they’re successful.
If you like the sound of affiliate marketing, I recommend you follow that course until you’re successful.
If you believe that blogging will help you monetize your passion, connect with others and build a platform online, then vow to do that and nothing else for 12 months.
The point I’m making is that a healthy dose of discrimination, or the ability to discern what is important and what isn’t, will help you succeed far faster online than if you chase after everything. I only started being successful and making money when I focused on one thing, which for me was blogging.
Here are 3 compelling reasons why you need to discriminate more in order to be successful online.
Be Successful Through Discrimination
#1. Avoid Feeling Overwhelmed
An online business has many moving parts to it. You need to learn about websites, blogging, social media, product creation, copywriting, marketing and so on.
But it’s virtually impossible to do everything all at once and if you try, it will drive you crazy.
Trust me, I’ve been there.
The secret is to focus on one thing first.
Let’s say you’ve got your website set up and have decided to start blogging. The most important thing is to get going at a pace you can maintain.
Forget what the experts say about having multiple niche sites or posting daily or even 3-5 times a week. None of that matters when you start.
I tried all these things in the early days and it left me feeling overwhelmed and stressed out. I now focus only on EpreneurTV. It’s my “homebase” from which everything spins off.
I know from personal experience that it’s hard to maintain and grow one blog, let alone several.
You have to research and write the content. You have to promote it across social media. You have to respond to comments and emails from your readers. You have to connect with other bloggers and influencers.
But if you are running a few blogs at the same time then the workload is huge. You will just end up frustrated and burned out.
So start with one blog, set your own pace and stick to it for at least a year. This will help you stay on track and avoid being overwhelmed.
Yes you might not grow as fast but one quality blog post a week is better than churning out 5 poor-quality, rushed articles just for the sake of it. You can always increase the posting frequency once you get into your groove.
It’s better to keep things simple to start with and enjoy the journey without piling on the pressure.
#2. Drop Your Fear Of Missing Out
Sometimes a golden opportunity comes along that you can’t resist.
You have a rare chance to work with someone you admire or get your hands on a brilliant course or product that can accelerate your results.
If this is aligned with your main goal then yes go for it! Life is about synchronicity, growth and taking risks.
Just promise me you will commit and work at it until you get results.
The problem is that online marketing is a bit like a candy store or a sweet shop. There are so many tempting products and offers around, how can you say no?
I know how this feels because I’ve been there. No one wants to miss out on that hot product or get left behind.
But this is just your fear talking and it’s based on lack thinking. It’s the idea we’ve had programmed into us from people around us and the media that there is only a little bit of wealth or success to go around in the world. And that by the time you get round to being successful, all that fairy dust will have disappeared.
This is nonsense of course.
There is always enough time to be successful if you have the right plan and follow through. After all, you are holding the stop watch and the measuring stick.
What you have to understand is that every sales letter, webinar and live event is designed to sell. Savvy marketers know how to push your buttons so you buy now rather than later.
That’s why they tell you that special offer is expiring today, or they only have 10 copies available or 3 spaces left.
But if that product, course or program doesn’t fit with what you’re doing right now, leave it alone.
You can always come back to it when you are ready. The chances are it will still be there or something better will have come along.
#3. Prioritizing For Success
For most people their best and most creative time is at the beginning of the day.
If blogging is your main goal, then prioritize everything to help you achieve this.
Each of us gets a fixed number of hours each day to do with as we choose. Time spent (or wasted) never comes back to us – once it’s gone it’s gone, so use it wisely.
If you want results in the fastest time possible, start working on what’s important and drop anything that isn’t essential. Set your priorities for the day so that your activities relate to your main goal e.g. writing your blog post instead of spending time socializing on social media.
Remember, blogging won’t happen by itself. You need to set aside time to plan and actually write each post. You should also allocate time to comment and connect with other bloggers because this will help you with your blogging goals.
Be ruthless and look at how you’re currently spending your time and where you need to make changes.
Prioritizing your activities in this way will help you be more successful in far less time. Don’t worry if you can only take baby steps at times. The key thing is that you are taking action.
Most people don’t.
Keep moving forward one step at a time until you see some results and then branch out into other things if you want.
If you want to be successful online then it’s important that you learn to exercise some discrimination, shut out distractions and focus on doing the most important activities that will help you succeed.
Too many people get into online marketing and spend their first few months (and years!) chasing everything but never really working at anything.
Don’t fall into this trap.
Most things will work given time.
Choose one thing, find a mentor who can help you with it and invest some effort learning and implementing everything you can for at least a year. This is long enough to know if something will work and whether or not it suits you and your lifestyle goals.
That is the best way to get started and the easiest way to be successful online.
What strategies are helping you succeed online? How has your journey been? Please comment and share below.